Work

Social change models in social marketing

Year: 2014

Type: book-chapter

Abstract: This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781782548157.00038

Authors: Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W897265229

FWCI:

Cites:

Cited by: 1

Related to: 10