Work

How buyer–seller relationship orientation affects adaptation of sales processes to the buying process

Year: 2015

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.07.013

Authors: Paul Viio, Christian Grönroos

Institution: Hanken School of Economics

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W904789300

FWCI: 9.56

Cites: 75

Cited by: 55

Related to: 10