Work

Ein Überblick zu Segmentierungsansätzen im Weinmarketing

Year: 2010

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6450-2_5

Authors: René C. G. Arnold, Ruth Fleuchaus

Institutions: Heilbronn University, University of Edinburgh

Language: German

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W90659296

FWCI:

Cites: 47

Cited by: 1

Related to: 10