Work

Marketing social: estrategias para cambiar la conducta pública

Year: 1991

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Philip Kotler, Eduardo L. Roberto

Language: Spanish

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W91867124

FWCI:

Cites:

Cited by: 27

Related to: 10