A method to model population-wide social networks for large scale activity-travel micro-simulations
Year: 2012
Type: conference-paper
Abstract: Social-leisure activities account for an important and increasing segment of travel in modern societies. Yet, these activities are least understood in current activity-based models of travel demand. In this paper the authors propose a model to generate population-wide social networks that in the context of large-scale micro-simulation of travel demand provide a basis for modeling social interactions. The proposed model consists of a friendship formation model formulated in the random utility maximization (RUM) framework, and a component to simulate the network in a population. The authors show how the friendship model can be estimated by loglikelihood methods on observations of personal networks. In an application to the Swiss context, the authors demonstrate the estimation and ability of the model to reproduce relevant characteristics of networks, including for the first time simultaneously geographic distance, attribute similarity (homophily), size of personal networks (degree distribution) and clustering (transitivity). The authors conclude that the model, in combination with current methods to generate synthetic populations, offers a basis to model social-leisure activities and associated travel in more rigorous behavioral ways than previously possible.
Language: English
Subfield: Transportation
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W93120799