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Strategic management decisions in power positions to achieve business excellence in small service businesses: does gender matter?

Year: 2014

Type: article

Abstract: The paper presents the results of a 2009 survey of 136 Spanish small service businesses.Male and female owners of travel agencies were interviewed to indicate their crisis readiness and measures taken to confront the crisis.Gender based differences in strategic decision-making were detected.Whereas men and women were equally successful to overcome the crisis, their strategies differed.Women were on average significantly younger, employed measures focusing on price, kept social measures intact and employed to a lesser extent drastic measures to reduce costs (layoffs, dismissals).Men used drastic measures most.The differences in strategic choice can be attributed to a gender specific leadership style.

Source: European Accounting and Management Review

DOI: 10.26595/eamr.2014.1.1.1

Authors: María del Mar Alonso-Almeida, Kerstin Bremser

Institutions: Universidad Autónoma de Madrid, Pforzheim University of Applied Sciences

Language: English

Topic: Gender Diversity and Inequality

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Decent work and economic growth, Reduced inequalities

Open Access status: diamond

OpenAlex ID: W940214254

FWCI: 5.091

Cites: 69

Cited by: 14

Related to: 10