The Veiled Identity: Hijabistas, Instagram and Branding In The Online Islamic Fashion Industry
Year: 2022
Type: dissertation
Abstract: What it means to be a Muslim woman is frequently redefined in reaction to the notions of ‘Muslim womanhood’ constructed within neoliberal society. By examining the ways in which Hijabi fashion bloggers use the visual discourse of their Instagram accounts to implement specific notions of taste, authenticity and branding this project aims to address the question of where fashion blogs fit within mainstream fashion frameworks and the ways in which the assumed tensions surrounding veiling and fashion are disrupted.
Source: Digital Archive @ GSU
DOI: 10.57709/7347241
Author: Waninger, Kelsey
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
SDG: Gender equality
Open Access status: green
OpenAlex ID: W954874598