Work

Willingness to Pay for Sensory Attributes in Beer

Year: 2014

Type: article

Abstract: As microbrew beers have become more popular, the intrinsic characteristics of beer have become more important in consumer purchasing decisions. We identify sensory properties that influence consumers' willingness to pay for beer using a contingent valuation model that includes subjective sensory evaluations and socio-demographic characteristics of consumers. We find that overall taste and hoppiness of a beer have a significant and positive impact on willingness to pay.

Source: Agricultural and Resource Economics Review

DOI: 10.1017/s1068280500006948

Authors: Gnel Gabrielyan, Jill J. McCluskey, Thomas L. Marsh, Carolyn F. Ross

Institution: Washington State University

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: green

Funders: U.S. Department of Agriculture, University of Connecticut, Agricultural and Applied Economics Association, National Institute of Food and Agriculture

OpenAlex ID: W97056783

FWCI: 10.76

Cites: 19

Cited by: 53

Related to: 10