Work

Design of Marketing Scenario Planning Based on Business Big Data Analysis

Year: 2015

Type: conference-paper

Source: Lecture notes in computer science

DOI: 10.1007/978-3-319-20895-4_54

Authors: Seungkyun Hong, Sungho Shin, Young-min Kim, Choong-Nyoung Seon, Jung ho Um, Sa-kwang Song

Institutions: Korea Institute of Science & Technology Information, Korea University of Science and Technology

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W976636962

FWCI: 0.905

Cites: 5

Cited by: 10

Related to: 10