Work

Verankerung der Markenidentität durch Behavioral Branding

Year: 2005

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4541-9_40

Authors: Franz-Rudolf Esch, Jan Rutenberg, Kristina Strödter, Christine Vallaster

Institution: Justus-Liebig-Universität Gießen

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W98239443

FWCI: 7.926

Cites:

Cited by: 30

Related to: 10