Work

IT vs. Marketing: Efficiency and Effectiveness Evaluation

Year: 2015

Type: article

Source: Journal of the Association for Information Systems

Author: Xiaowu Zhu

Institution: China University of Political Science and Law

Language: English

Topic: Information Technology Governance and Strategy

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W984137764

FWCI:

Cites: 22

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Related to: 10