Preference in the harried eye of the beholder: the effect of time pressure and task motivation
Year: 1996
Type: report
Abstract: We report a study in which eye tracking data were gathered to examine the impact of time-pressure and task motivation on the flow of visual attention during choice processing from a naturalistic stimulus-based product display. We find patterns of adaptation of visual attention to time pressure in terms of acceleration, filtration, and strategy shift that have not been reported previously. In addition we find, regardless of condition, strong correlation's between visual attention to the brands in the choice set and preference for the brands. Results are discussed in terms of strategic and non-strategic information acquisition during stimulus-based choice, and implications for attention theory are offered.
Source: Lirias
Authors: Rik Pieters, Luk Warlop, Michel Hartog
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W99200021