Author

William J. Hornbuckle

Institution: MGM Resorts International (United States)

Observed institution: MGM Resorts International (United States)

OpenAlex ID: A5000264096

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

2017 · Harikesh S. Nair, Sanjog Misra, et al. · Marketing Science · 55

Works count: 1

Citation count: 55

H-index: 1

I10-index: 1