Author

Thomas C. O’Guinn

Observed names: O'Guinn, Thomas, O’Guinn, Thomas Clayton Gibson, T.C. O'Guinn, THOMAS C. O'GUINN, Thomas C. O&apos;guinn, Thomas C. O'Guinn, Thomas C. O'guinn, Thomas C. O’guinn, Thomas Clayton Gibson O’Guinn, Thomas Clayton O’Guinn, Thomas O'Guinn, Thomas O’Guinn, Thomas C. O'Guinn, Thomas C. O’Guinn

Observed institutions: University of North Carolina at Chapel Hill, University of Wisconsin System, University of Wisconsin–Madison, University of Illinois Urbana-Champaign, University of Pittsburgh, University of Illinois System, Columbia University, Texas A&M University

OpenAlex ID: A5000264606

Brand Community

2001 · Albert M. Muniz, Thomas C. O'Guinn · Journal of Consumer Research · 3,999

Compulsive Buying: A Phenomenological Exploration

1989 · Thomas C. O'Guinn, Ronald J. Faber · Journal of Consumer Research · 1,529

A Clinical Screener for Compulsive Buying

1992 · Ronald J. Faber, Thomas C. O'Guinn · Journal of Consumer Research · 995

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

2020 · Vanitha Swaminathan, Alina Sorescu, et al. · Journal of Marketing · 456

The Role of Television in the Construction of Consumer Reality

1997 · Thomas C. O'Guinn, L. J. Shrum · Journal of Consumer Research · 403

The effects of scarcity on consumer decision journeys

2018 · Rebecca Hamilton, Debora Thompson, et al. · Journal of the Academy of Marketing Science · 365

Heaven on Earth: Consumption at Heritage Village, USA

1989 · Thomas C. O'Guinn, Russell W. Belk · Journal of Consumer Research · 249

The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes

1998 · L. J. Shrum, Robert S. Wyer, Jr., et al. · Journal of Consumer Research · 237

Compulsive consumption and credit abuse

1988 · Ronald J. Faber, Thomas C. O'Guinn · Journal of Consumer Policy · 234

Advertising and integrated brand promotion

2009 · Thomas C. O’Guinn, Chris T. Allen, et al. · Cengage Learning eBooks · 227

Classifying Compulsive Consumers: Advances in the Development of a Diagnostic Tool

1989 · Ronald J. Faber, Thomas C. O’Guinn · ACR North American Advances · 205

Processes and Effects in the Construction of Social Reality

1993 · L. J. SHRUM, THOMAS C. O'GUINN · Communication Research · 190

How Nothing Became Something: White Space, Rhetoric, History, and Meaning

2006 · John W. Pracejus, G. Douglas Olsen, et al. · Journal of Consumer Research · 180

Turning to Space: Social Density, Social Class, and the Value of Things in Stores

2015 · Thomas Clayton O’Guinn, Robin J. Tanner, et al. · Journal of Consumer Research · 129

Effect of Media Advertising and other Sources on Movie Selection

1984 · Ronald J. Faber, Thomas C. O'Guinn · Journalism Quarterly · 100

9 "touching Greatness: the Central Midwest Barry Manilow Fan Club" (1991)

2011 · Thomas C. O'Guinn · The New Press eBooks · 78

Ethnicity, acculturation, and the importance of product attributes

1987 · Ronald J. Faber, Thomas C. O'Guinn, et al. · Psychology and Marketing · 73

Televised portrayals of Hispanics:

1987 · Ronald J. Faber, Thomas C. O'Guinn, et al. · International Journal of Intercultural Relations · 62

Acculturation: the Impact of Divergent Paths on Buyer Behavior

1986 · Thomas C. O’Guinn, Jinkook Lee, et al. · ACR North American Advances · 60

New Perspectives on Acculturation: the Relationship of General and Role Specific Acculturation With Hispanics' Consumer Attitudes

1985 · Thomas C. O’Guinn, Ronald J. Faber · ACR North American Advances · 56

When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric

2013 · John W. Pracejus, Thomas C. O'Guinn, et al. · International Journal of Research in Marketing · 51

Print advertising: White space

2011 · G. Douglas Olsen, John W. Pracejus, et al. · Journal of Business Research · 46

Choice in Computer-Mediated Environments

1997 · Russell Winer, John Deighton, et al. · Marketing Letters · 46

Acculturation and Perceived Family Decision-Making Input among Mexican American Wives

1987 · Thomas C. O'Guinn, Giovanna Imperia, et al. · Journal of Cross-Cultural Psychology · 42

Processes and Effects in the Construction of Normative Consumer Beliefs: the Role of Television

1991 · L. J. Shrum, Thomas C. O’Guinn, et al. · ACR North American Advances · 41

Works count: 63

Citation count: 10,310

H-index: 26

I10-index: 35