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Author

Nathan M. Fong

Observed names: Fong, Nathan, N. Fong, Nathan Fong
Observed institutions: Rutgers, The State University of New Jersey, National Bureau of Economic Research, Sichuan University, University of Chicago, Massachusetts Institute of Technology, Temple University
ORCID: 0000-0001-7891-3262
Observed ORCID: 0000-0001-7891-3262
OpenAlex ID: A5000495706
Many Analysts, One Data Set: Making Transparent How Variations in Analytic Choices Affect Results
2018 · R. Silberzahn, E. L. Uhlmann, et al. · Advances in Methods and Practices in Psychological Science · 787
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Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
2015 · Nathan M. Fong, Zheng Fang, et al. · Journal of Marketing Research · 324
Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products
2017 · Peter C. Verhoef, Andrew T. Stephen, et al. · Journal of Interactive Marketing · 277
Competitive Price Targeting with Smartphone Coupons
2017 · Jean-Pierre Dubé, Zheng Fang, et al. · Marketing Science · 155
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
2010 · Eric T. Anderson, Nathan M. Fong, et al. · Journal of Marketing Research · 108
Many analysts, one dataset: Making transparent how variations in analytical choices affect results
2017 · Raphael Silberzahn, Eric Luis Uhlmann, et al. · 74
How Targeting Affects Customer Search: A Field Experiment
2016 · Nathan M. Fong · Management Science · 51
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
2019 · Nathan Fong, Yuchi Zhang, et al. · Journal of Marketing Research · 44
Investigating the replicability of the social and behavioural sciences
2026 · Andrew H. Tyner, Anna Lou Abatayo, et al. · Nature · 40
PDF
Uninformative Anchors Have Persistent Effects on Valuation Judgments
2019 · Sangsuk Yoon, Nathan Fong · Journal of Consumer Psychology · 38
The robustness of anchoring effects on preferential judgments
2019 · Sangsuk Yoon, Nathan M. Fong, et al. · Judgment and Decision Making · 35
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Competitive Price Targeting with Smartphone Coupons
2016 · Jean-Pierre Dubé, Zheng Fang, et al. · National Bureau of Economic Research · 15
PDF
Targeted Marketing and Customer Search
2012 · Nathan M. Fong · SSRN Electronic Journal · 8
Targeted Promotions and Cross-Category Spillover Effects
2016 · Nathan M. Fong, Yuchi Zhang, et al. · SSRN Electronic Journal · 7
Competitive Price Targeting
2015 · Jean-Pierre Dubb, Zheng Fang, et al. · SSRN Electronic Journal · 3
The Robustness of Anchoring Effects on Market Good Valuations
2013 · SangSuk Yoon, Nathan M. Fong, et al. · SSRN Electronic Journal · 3
"Many analysts, one data set: Making transparent how variations in analytic choices affect results": Corrigendum.
2018 · Raphael Silberzahn, Eric Luis Uhlmann, et al. · 2
Numeric Competencies and Anchoring Biases.
2016 · Sangsuk Yoon, Nathan M. Fong · eScholarship (California Digital Library) · 1
Visual Plant Imagery and Property Valuation: A Descriptive Analysis
2026 · Yuqian Chang, Nathan Fong, et al. · Marketing Science
Investigating the replicability of the social and behavioural sciences
2026 · Andrew Harold Tyner, Anna Lou Abatayo, et al.
Investigating the replicability of the social and behavioural sciences
2026 · Tyner, Andrew H., Abatayo, Anna Lou, et al. · Open Access CRIS of the University of Bern
Power Analysis
2026 · Olivia Miske, Samuel Field, et al. · OSF Preprints (OSF Preprints)
Methods and Materials
2026 · Sangsuk Yoon, Zachary Loomas, et al. · OSF Preprints (OSF Preprints)
Project IRB Materials
2026 · Nathan Fong, Olivia Miske, et al. · OSF Preprints (OSF Preprints)
Analysis
2026 · Zachary Loomas, Nathan Fong, et al. · OSF Preprints (OSF Preprints)
Works count: 59
Citation count: 1,975
H-index: 12
I10-index: 12
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