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Kriengsin Prasongsukarn
Observed name:
Prasongsukarn, Kriengsin
Observed institution:
Assumption University
OpenAlex ID:
A5000705183
Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice
2006
·
Paul G. Patterson
, Elizabeth Cowley
, et al.
·
International Journal of Research in Marketing
·
525
An extended service recovery model: the moderating impact of temporal sequence of events
2012
·
Kriengsin Prasongsukarn
, Paul G. Patterson
·
Journal of Services Marketing
·
62
Validating the Cultural Value Scale (cvscale): a Case Study of Thailand
2009
·
Kriengsin Prasongsukarn
·
ABAC Journal
·
38
PDF
A Study of Factors That Affect Consumer’s Attitude Toward A “Skippable In-Stream Ad” on YouTube
2016
·
Tidarat Chungviwatanant
, Kriengsin Prasongsukarn
, et al.
·
AU-GSB e-JOURNAL
·
14
Factors affecting the level of trust in mobile banking: A case study of customer perception toward commercial mobile banking adoption in Bangkok, Thailand
2018
·
Chanokrhada Wichittakul
, Kriengsin Prasongsukarn
·
International Conference on Business and Industrial Research (ICBIR)
·
5
Implementation Steps to Optimize Search Engine Marketing (SEM) Results for Small and Medium Sized E-Commerce Companies
2011
·
Thanakorn Sathitwitayakul
, Kriengsin Prasongsukarn
·
ABAC Journal
·
2
PDF
Customer Relationship Management: from Theory to Practice
2009
·
Kriengsin Prasongsukarn
·
AU-GSB e-JOURNAL
·
2
PDF
Consumer Persona
2018
·
Bu-nga Chaisuwan
, Marissa Chantamas
, et al.
·
Advances in marketing, customer relationship management, and e-services book series
·
1
The relationship between packaging, children's pester power, branding, and children's social power toward parent's purchasing decision: A case study of Bangkok parents with children aged 5 years old and below
2018
·
Steve Phongsvarintr
, Kriengsin Prasongsukarn
·
International Conference on Business and Industrial Research (ICBIR)
Are social media replacing traditional media in terms of brand equity creation in Thailand
2015
·
Gaan Muthukan
, Kriengsin Prasongsukarn
Factors affecting customer loyalty: A case study of BCEL Bank in Lao PDR
2015
·
Kriengsin Prasongsukarn
, Sirion Chaipoopirutana
Relativity of Economic Fundamentals and Fluctuation of Thai Currency: Spectra Analysis of Thai Baht Reer (real Effective Exchange Rate)
2011
·
Thanapon Sathitwitayakul
, Kriengsin Prasongsukarn
·
ABAC Journal
PDF
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Works count:
14
Citation count:
651
H-index:
5
I10-index:
4
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