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Bijuna C. Mohan

Observed names: Bijuna C Mohan, Bijuna Mohan, Mohan, Bijuna C.
ORCID: 0000-0001-5022-8650
Observed ORCID: 0000-0001-5022-8650
OpenAlex ID: A5000778136
The impact of customer-based brand equity on the operational performance of FMCG companies in India
2015 · Bijuna C. Mohan, A.H. Sequeira · IIMB Management Review · 48
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Customer experience in social commerce: A systematic literature review and research agenda
2023 · Soma Amol Dhaigude, Bijuna C. Mohan · International Journal of Consumer Studies · 47
Study on influential role of celebrity credibility on consumer risk perceptions
2020 · Raksha R. Deshbhag, Bijuna C. Mohan · Journal of Indian Business Research · 41
Consumer behaviour in fortified food choice decisions in India
2017 · S. Shamal, Bijuna C. Mohan · Nutrition & Food Science · 24
Logistics Service Quality in Online Shopping: A Bibliometric Analysis
2021 · Soma Amol Dhaigude, Bijuna C. Mohan · Journal of Internet Commerce · 20
Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework
2016 · Anitha P, Bijuna C. Mohan · Procedia Economics and Finance · 18
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Customer Experience in Social Commerce: Thematic and Intellectual Structure Mapping Using Bibliometric Analysis
2022 · Soma Amol Dhaigude, Bijuna C. Mohan · International Journal of Human-Computer Interaction · 14
Brand value proposition for bank customers in India
2017 · Y.L.R. Moorthi, Bijuna C. Mohan · International Journal of Bank Marketing · 10
Role of agricultural marketing channels in price realization: an empirical analysis of selected crops in India
2023 · Chuleshwar Naik, Bijuna C. Mohan · Journal of Agribusiness in Developing and Emerging Economies · 9
Functional Food Acceptance in India: Socio-Demographic and Lifestyle Determinants
2015 · S. Shamal, Bijuna C. Mohan · 7
Brand Equity and Business Performance: Towards a Conceptual Framework
2013 · Bijuna C. Mohan, A. H. Sequeira · Indian Journal of Marketing · 6
Exploring the Interlinkages between Brand Equity and Business Performance – Towards a Conceptual Framework
2012 · Bijuna Mohan, Aloysius Henry Sequeira · SSRN Electronic Journal · 4
An Application of David A. Aaker’s Brand Identity Planning Model - A Case Study Approach
2009 · Bijuna C Mohan, A. H. Sequeira · SSRN Electronic Journal · 4
Factors influencing paddy farmers' choice of marketing channels: study of a nationally representative survey from India
2024 · Chuleshwar Naik, Bijuna C. Mohan · Journal of Agribusiness in Developing and Emerging Economies · 2
Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework
2019 · S. Shamal, Bijuna C. Mohan · Indian Journal of Marketing · 2
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The impact of customer-based brand equity on the operational performance of FMCG companies in India
2016 · Bijuna C. Mohan, A.H. Sequeira · IIMB Management Review · 2
An Application of David A. Aaker’s Brand Identity Planning Model - A Case Study Approach
2012 · Bijuna Mohan · SSRN Electronic Journal · 2
An integration of information communication technologies and entrepreneurial ventures: a bibliometric analysis and future research directions
2025 · Amithdev P, Bijuna C. Mohan · Journal of Small Business and Enterprise Development · 1
Cognitive, affective and conative concepts as an antecedent to parental and child purchase influence strategies-observational evidences
2020 · P. Anitha, Bijuna C. Mohan · International Journal of Business Innovation and Research · 1
From Delivery to Delight: Examining the Impact of Logistics Service Quality on Customer Satisfaction in Social Commerce
2026 · Dhaigude, Soma Amol, Mohan, Bijuna C. · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
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Gender Dynamics in Social Commerce: Shaping Platform Preferences and Shopping Behavior
2025 · Soma Amol Dhaigude, Bijuna C. Mohan · Emerald Group Publishing Limited eBooks
He Said, She Said: Understanding Gender Variances in Factors Influencing Cognitive Dissonance in Online Shopping of Electronic Products
2025 · Haritha S., Bijuna C. Mohan · Emerald Group Publishing Limited eBooks
Cognitive, Affective and Conative Concepts as an Antecedent to Parental and Child Purchase Influence Strategies-Observational Evidences
2019 · Bijuna C. Mohan, Anitha P · International Journal of Business Innovation and Research
Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation – A Conceptual Framework
2018 · Raksha Deshbhag, Bijuna C Mohan · GATR Journal of Management and Marketing Review
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1. a Study on the Impact of Unethical Corporate Practices on Corporate Brand Equity
2013 · R. Satish Kumar, Atulsen Singh, et al. · International Journal of Research in Commerce and Management
Works count: 25
Citation count: 261
H-index: 9
I10-index: 8
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