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Author

Gudrun Roose

Observed name: Roose, Gudrun
Institution: Ghent University
ORCID: 0000-0002-2577-7735
Observed ORCID: 0000-0002-2577-7735
OpenAlex ID: A5000899293
Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda
2020 · Iris Vermeir, Gudrun Roose · Foods · 157
PDF
A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising
2018 · Gudrun Roose, Iris Vermeir, et al. · Journal of Consumer Psychology · 44
PDF
Healthy Advertising Coming to Its Senses: The Effectiveness of Sensory Appeals in Healthy Food Advertising
2020 · Gudrun Roose, Lana Mulier · Foods · 37
PDF
From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements
2018 · Gudrun Roose, Maggie Geuens, et al. · British Food Journal · 16
PDF
Putting spatial product presentation cues on the map: Review and research directions
2022 · Gudrun Roose, Iris Vermeir · Journal of Business Research · 13
Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption
2017 · Gudrun Roose, Anneleen Van Kerckhove, et al. · Journal of Business Research · 10
Interactive Ad-Ventures: Reflecting on the Past and Exploring Future Horizons for JIA
2025 · Patrick De Pelsmacker, Gudrun Roose · Journal of Interactive Advertising · 2
Employee Influencers: Leveraging Employee Advocacy for Social Media Success
2025 · Laura De Kerpel, Laura De Kerpel, et al. · Journal of Interactive Marketing · 2
Consumer Segmentation in Healthy and Sustainable Food: Insights on Willingness to Change and Food Choices From a Scoping Review
2025 · Iris Vermeir, Julie Verstraeten, et al. · Elsevier eBooks · 1
Hybrid Pathways to Persuasion
2026 · Patrick De Pelsmacker, Gudrun Roose, et al. · Routledge eBooks
Les publicités utilisant des visages générés par IA sont contre-productives lorsqu’elles vous ressemblent trop
2026 · Arno Caigny, Gudrun Roose
Time for Action: Implied Action Does It!
2026 · Gudrun Roose, Maggie Geuens, et al. · Psychology and Marketing
Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness
2018 · Gudrun Roose · Ghent University Academic Bibliography (Ghent University)
A Match Made in Heaven or Down Under
2017 · Gudrun Roose, Maggie Geuens, et al. · Ghent University Academic Bibliography (Ghent University)
The More, the Better? The Impact of Sensorial Appeals in Healthy Food Advertising
2016 · Gudrun Roose, Maggie Geuens, et al. · Ghent University Academic Bibliography (Ghent University)
Healthy food ads ‘prevent’ whereas ads for unhealthy food ‘promote’ : time for a change? A content analysis of healthy and unhealthy food magazine ads
2016 · Gudrun Roose, Maggie Geuens, et al. · Ghent University Academic Bibliography (Ghent University)
Change in Horizon, Change in Food Attitudes? the Impact of Horizon Positioning in Food Advertising
2015 · Gudrun Roose, Maggie Geuens, et al. · ACR North American Advances
Change in horizon, change in food attitudes?
2015 · Gudrun Roose, Maggie Geuens, et al. · Ghent University Academic Bibliography (Ghent University)
Landscapes as an ad/disadvantage in food advertising
2015 · Gudrun Roose, Maggie Geuens, et al. · Ghent University Academic Bibliography (Ghent University)
Works count: 32
Citation count: 282
H-index: 6
I10-index: 6
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