Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
Yufeng Huang
Observed names:
Yu-Feng Huang,
Yu-feng Huang,
Yu‐feng Huang
Institutions:
Chaoyang University of Technology,
University of Rochester
Observed institutions:
Chaoyang University of Technology,
Sacred Heart University,
IBM (United States),
National Sun Yat-sen University,
National University of Singapore,
Duke-NUS Medical School,
University of Rochester
show all 7
ORCID:
0000-0002-7342-1979
Observed ORCID:
0000-0002-7342-1979
OpenAlex ID:
A5000920135
How impulsivity affects consumer decision-making in e-commerce
2012
·
Yu-Feng Huang
, Feng-Yang Kuo
·
Electronic Commerce Research and Applications
·
65
Intertemporal Demand Spillover Effects on Video Game Platforms
2019
·
Avery Haviv
, Yufeng Huang
, et al.
·
Management Science
·
60
An eye‐tracking investigation of internet consumers' decision deliberateness
2011
·
Yu‐feng Huang
, Feng‐yang Kuo
·
Internet Research
·
53
Learning to Set Prices
2021
·
Yufeng Huang
, Paul B. Ellickson
, et al.
·
Journal of Marketing Research
·
39
Pre-existing brain states predict risky choices
2014
·
Yu-Feng Huang
, Chun Siong Soon
, et al.
·
NeuroImage
·
33
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry
2022
·
Yufeng Huang
, Bart J. Bronnenberg
·
Marketing Science
·
24
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
2018
·
Yufeng Huang
, Bart J. Bronnenberg
·
Marketing Science
·
24
The Promotional Effects of Live Streams by Twitch Influencers
2025
·
Yufeng Huang
, Ilya Morozov
·
Marketing Science
·
20
Learning by Doing and the Demand for Advanced Products
2019
·
Yufeng Huang
·
Marketing Science
·
15
Hedonic evaluation can be automatically performed: An electroencephalography study of website impression across two cultures
2015
·
Yu-Feng Huang
, Feng-Yang Kuo
, et al.
·
Computers in Human Behavior
·
15
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
2016
·
Yufeng Huang
, Bart J. Bronnenberg
·
SSRN Electronic Journal
·
11
The Promotional Effects of Live Streams by Twitch Influencers
2022
·
Yufeng Huang
, Ilya Morozov
·
SSRN Electronic Journal
·
10
Pricing Frictions and Platform Remedies: The Case of Airbnb
2021
·
Yufeng Huang
·
SSRN Electronic Journal
·
10
Tied Goods and Consumer Switching Costs
2021
·
Yufeng Huang
·
Marketing Science
·
8
Influence of self-efficacy on execution discrepancy and decision performance
2021
·
Rong-Fuh Day
, Feng-Yang Kuo
, et al.
·
Information & Management
·
6
Gains from Convenience and the Value of E-commerce
2020
·
Yufeng Huang
, Bart J. Bronnenberg
·
SSRN Electronic Journal
·
6
Learning to Set Prices
2018
·
Yufeng Huang
, Paul B. Ellickson
, et al.
·
SSRN Electronic Journal
·
6
Nonparametric Estimation of Price Elasticities: A Heterogeneous Treatment Effect Approach
2019
·
Jingbo Wang
, Yufeng Huang
·
SSRN Electronic Journal
·
5
Make Every Second Count: Time Allocation in Online Shopping
2023
·
Rafael P. Greminger
, Yufeng Huang
, et al.
·
SSRN Electronic Journal
·
4
Clarity: Data-Driven Automatic Assessment of Product Competitiveness
2020
·
Sheema Usmani
, Mariana Bernagozzi
, et al.
·
Proceedings of the AAAI Conference on Artificial Intelligence
·
4
To like or Not to Like in the World of Instagram: An Eye-Tracking Investigation of Instagram Users’ Evaluation Process for Liking an Image
2018
·
Yu-feng Huang
, Feng-yang Kuo
, et al.
·
Lecture notes in information systems and organisation
·
4
The Value of Compatibility to a Tied-Good Market
2019
·
Yufeng Huang
·
SSRN Electronic Journal
·
3
Behavior Regulation in Social Media: A Neuroscientific Investigation
2017
·
Yufeng Huang
, Feng‐Yang Kuo
, et al.
·
Journal of the Association for Information Systems
·
3
Platform Information Design and Competitive Price Targeting
2023
·
Ruiqi Wu
, Yufeng Huang
, et al.
·
SSRN Electronic Journal
·
2
Positive Moods Can Encourage Inertial Decision Making: Evidence from Eye-Tracking Data
2019
·
Yu-feng Huang
, Feng-yang Kuo
·
Lecture notes in information systems and organisation
·
2
Show more works
View as search
Works count:
36
Citation count:
435
H-index:
11
I10-index:
13
Year
Topic
Type
