Author

Winfried J. Steiner

Observed names: Steiner, Winfried J., Steiner, Winfried J. 1965-, Winfried J Steiner, Winfried Steiner

Institution: Clausthal University of Technology

Observed institutions: University of St.Gallen, Clausthal University of Technology, University of Regensburg

ORCID: 0009-0009-6756-4576

Observed ORCID: 0009-0009-6756-4576

OpenAlex ID: A5005154986

Monotonic Regression Based on Bayesian P–Splines

2007 · Andreas Brezger, Winfried J Steiner · Journal of Business and Economic Statistics · 64

Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study

2007 · Bernhard Baumgartner, Winfried J. Steiner · International Journal of Research in Marketing · 52

Genetic Algorithms for Product Design: How Well do They Really Work?

2003 · Winfried Steiner, Harald Hruschka · International Journal of Market Research · 51

Monotonic regression based on Bayesian P-splines: an application to estimating price response functions from store-level scanner data

2003 · Brezger, Andreas, Steiner, Winfried J. · Econstor (Econstor) · 49

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A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data

2002 · Winfried J. Steiner, Harald Hruschka · SSRN Electronic Journal · 42

Comparing low sensory enabling ( LSE ) and high sensory enabling ( HSE ) virtual product presentation modes in e‐commerce

2022 · Arno Kinzinger, Winfried Steiner, et al. · Information Systems Journal · 38

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A Stackelberg-Nash model for new product design

2008 · Winfried J. Steiner · OR Spectrum · 31

Bayesian Geoadditive Seemingly Unrelated Regression

2003 · Stefan Lang, Samson B. Adebayo, et al. · Computational Statistics · 31

Flexible estimation of price response functions using retail scanner data

2007 · Winfried J. Steiner, Andreas Brezger, et al. · Journal of Retailing and Consumer Services · 28

Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits

2015 · Stefan Lang, Winfried J. Steiner, et al. · European Journal of Operational Research · 27

Semiparametric multinomial logit models for analysing consumer choice behaviour

2007 · Thomas Kneib, Bernhard Baumgartner, et al. · AStA Advances in Statistical Analysis · 27

Analyzing the capabilities of the HB logit model for choice-based conjoint analysis: a simulation study

2019 · Maren Hein, Peter Kurz, et al. · Journal of Business Economics · 25

How customer satisfaction with respect to price and quality affects customer retention: an integrated approach considering nonlinear effects

2013 · Winfried J. Steiner, Florian U. Siems, et al. · Journal of Business Economics · 24

Using Hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: A study based on conjoint choice data

2021 · Maren Hein, Nils Goeken, et al. · European Journal of Operational Research · 22

Utility independence versus IIA property in independent probit models

2017 · Friederike Paetz, Winfried J. Steiner · Journal of Choice Modelling · 20

Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results

2019 · Friederike Paetz, Maren Hein, et al. · Marketing ZFP · 18

A comparison of semiparametric and heterogeneous store sales models for optimal category pricing

2016 · Anett Weber, Winfried J. Steiner, et al. · OR Spectrum · 17

Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen

2000 · Winfried J. Steiner, Harald Hruschka · OR Spectrum · 17

Produktliniengestaltung mit Genetischen Algorithmen

2002 · Winfried J. Steiner, Harald Hruschka · Schmalenbach Journal of Business Research · 16

Estimating time-varying parameters in brand choice models: A semiparametric approach

2018 · Daniel Guhl, Bernhard Baumgartner, et al. · International Journal of Research in Marketing · 15

Smooth Quantile-based Modeling of Brand Sales, Price and Promotional Effects From Retail Scanner Panels

2013 · Harry Haupt, Kathrin Kagerer, et al. · Journal of Applied Econometrics · 15

Optimale Neuproduktplanung

1999 · Winfried J. Steiner · Deutscher Universitätsverlag eBooks · 12

Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects

2024 · Arno Kinzinger, Winfried J. Steiner, et al. · Journal of Retailing and Consumer Services · 11

Multimodal preference heterogeneity in choice-based conjoint analysis: a simulation study

2023 · Nils Goeken, Peter Kurz, et al. · Journal of Business Economics · 10

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Hierarchical Bayes Conjoint Choice Models - Model Framework, Bayesian Inference, Model Selection, and Interpretation of Estimation Results

2021 · Nils Goeken, Peter Kurz, et al. · Marketing ZFP · 10

Works count: 72

Citation count: 754

H-index: 17

I10-index: 25