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Jian-Ren Hou

Observed name: Jian Ren Hou
ORCID: 0000-0001-9988-8406
Observed ORCID: 0000-0001-9988-8406
OpenAlex ID: A5006636636
Pictures that are Worth a Thousand Donations: How Emotions in Project Images Drive the Success of Crowdfunding Campaigns? An Image Design Perspective
2020 · Jian-Ren Hou, Jie (Jennifer) Zhang, et al. · MIS Quarterly · 73
Oppositional Brand Loyalty in Online Brand Communities: Perspectives on Social Identity Theory and Consumer-Brand Relationship
2017 · Ying Feng Kuo, Jian Ren Hou · Journal of electronic commerce research · 63
The advertising communication effectiveness of using netizen language code-switching in Facebook ads
2021 · Ying-Feng Kuo, Jian-Ren Hou, et al. · Internet Research · 15
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market
2020 · Ying-Feng Kuo, Cheng-Han Lin, et al. · Internet Research · 15
The service attributes of robo-advisors: a choice-based conjoint analysis
2023 · Jian-Ren Hou, Yen-Hsi Li, et al. · Information Technology and People · 12
Follow and spread the word: the effects of avatars and message framing in promoting fact checking posts on social media
2023 · Jian-Ren Hou, Sarawut Kankham · Information Technology and People · 11
Can Title Images Predict the Emotions and the Performance of Crowdfunding Projects?
2019 · Jian-Ren Hou, Jie Zhang, et al. · Hawaii International Conference on System Sciences (HICSS) · 11
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Community Notes vs. Related Articles: Assessing Real-World Integrated Counter-Rumor Features in Response to Different Rumor Types on Social Media
2024 · Sarawut Kankham, Jian-Ren Hou · International Journal of Human-Computer Interaction · 7
More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts
2022 · Jian-Ren Hou, Sarawut Kankham · Internet Research · 7
Emergent Social Bias in AI and Mitigation Strategy
2026 · Diana Wu, Kay-Yut Chen, et al. · SSRN Electronic Journal · 1
Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions
2014 · Ying-Feng Kuo, Jian-Ren Hou · International Conference on Advances in Mobile Computing and Multimedia (MoMM) · 1
Generative AI Labeling, Communication Style, and Perceived Emotional Support in Chatbot Interactions among International Students
2026 · Jian-Ren Hou, Maria Bellaniar Ismiati · Information Systems Frontiers
The Effects of Opinion Polarization and Emotional Valence on Dual Identification and Behavioral Intentions in Facebook K-pop Fan Groups
2026 · Jian-Ren Hou, Han-Tung Lin, et al. · Communications in computer and information science
Generative AI Adoption: A User-Centric Examination of Trust, Quality, and Intention to Reuse
2026 · Jian Ren Hou, Yi Chen, et al. · Contributions to management science
Language-Embedded Cultural Norms in LLM Economic Decision-Making Behavior
2026 · Xianghua (Jason) Wu, Kay-Yut Chen, et al. · SSRN Electronic Journal
How Visual Design Influences the Continuous Use of AI Chatbots: The Role of Cute Appearance and Rich Facial Expressions
2025 · Jian-Ren Hou, Yu-Ching Chang, et al. · Communications in computer and information science
Bridging Cultures Through Language: A Study of Power and Fairness in LLMs
2025 · Xianghua (Jason) Wu, Kay-Yut Chen, et al. · SSRN Electronic Journal
Right Sentiments to Spread the Word of Truth: Verified Ratings and Sentiment Polarity in Promoting Fact-Checking Contents on Social Media
2023 · Sarawut Kankham, Jian-Ren Hou · SSRN Electronic Journal
A Picture is Worth One Thousand Words:How Title Images Affect the Performance ofCrowdfunding Projects via Emotions?
2018 · Jian-Ren Hou, Jie Zhang, et al. · Journal of the Association for Information Systems
Works count: 19
Citation count: 216
H-index: 7
I10-index: 7
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