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Ajith T. Nandukrishna

Observed names: Nandukrishna T Ajith, Nandukrishna T. Ajith, Nandukrishna, Ajith T.
ORCID: 0000-0002-0170-9746
Observed ORCID: 0000-0002-0170-9746
OpenAlex ID: A5009155693
What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration
2023 · Sridevi Periaiya, Ajith T. Nandukrishna · International Journal of Human-Computer Interaction · 96
Switching channels: investigating the push, pull, and mooring effects of moving from cable TV to OTT services
2023 · P. Sridevi, Nandukrishna T. Ajith · Leisure Studies · 26
Play, pause or praise? – a dual factor theory exploration of continuance, discontinuance and recommendation intentions in OTT platforms
2023 · Ajith T. Nandukrishna, Sridevi P. · World Leisure Journal · 21
Investigating the switch from sanitary napkins to menstrual cups
2024 · Nandukrishna T Ajith, A.K. Fazeen Rasheed · Journal of Cleaner Production · 20
Caring the Sharing Apps – Exploration of the Factors Affecting User Satisfaction with Sharing Economy Apps
2023 · A.K. Fazeen Rasheed, Ajith T. Nandukrishna · Journal of Global Marketing · 20
Experience Matters: Exploring the Impact of User Experience on Stickiness and Loyalty in OTT Platforms
2025 · Nandukrishna T. Ajith, Sridevi P., et al. · International Journal of Human-Computer Interaction · 11
Consumer Actions for the Green Economy: Pathways to Sustainable Development
2025 · A. K. Fazeen Rasheed, Nandukrishna T. Ajith · World sustainability series
Works count: 8
Citation count: 194
H-index: 6
I10-index: 6
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