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Henry Greene

Observed name: Henry J Greene
OpenAlex ID: A5015476450
A Longitudinal Assessment of Online Privacy Notice Readability
2006 · George R. Milne, Mary J. Culnan, et al. · Journal of Public Policy & Marketing · 169
The Value of Student Created Videos in the College Classroom - an Exploratory Study in Marketing and Accounting
2012 · Henry Greene, Cheryl S. Crespi · 80
Female consumers: Decision-making in brand-driven retail
2010 · Elad Granot, Henry Greene, et al. · Journal of Business Research · 51
The Impact of Customer Education on Customer Loyalty Through Service Quality
2015 · Munshik Suh, Henry Greene, et al. · Services Marketing Quarterly · 48
Freshmen Marketing: A First-Year Experience with Experiential Learning
2011 · Henry Greene · Marketing Education Review · 29
The Role of Friendship in Relationship Marketing, Investigated in the Retail Service Industries
2014 · Jinwoo Ahn, Jungwon Ock, et al. · Services Marketing Quarterly · 18
The Role of Relationships in Service Failure: A Cross-Cultural Study—United States, China, and Korea
2013 · Munshik Suh, Henry Greene, et al. · Services Marketing Quarterly · 18
Alternative data sources in targeted marketing: The value of exographics
2005 · Henry Greene, George R Milne · Journal of Targeting Measurement and Analysis for Marketing · 10
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The Value of Storytelling in the Marketing Curriculum
2015 · Henry Greene, Khoon Y. Koh, et al. · 6
Relationship behavior between customers and service providers in demarketing situations: What makes customers try to improve their relationships?
2012 · Munshik Suh, Taeseok Rho, et al. · Journal of Database Marketing & Customer Strategy Management · 6
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Assessing model performance: The Gini statistic and its standard error
2010 · Henry J Greene, George R Milne · Journal of Database Marketing & Customer Strategy Management · 6
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Enhancing segmentation systems
2008 · Henry Greene, Shanti Greene · Journal of Targeting Measurement and Analysis for Marketing · 6
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A Structural Guide to Interviewing as Qualitative Marketing Research: The Three Interview Series Model
2014 · Elad Granot, Henry Greene · Developments in marketing science: proceedings of the Academy of Marketing Science · 5
Experiential Learning with Direct Response TV Advertising
2010 · Henry Greene · Journal of Advertising Education · 5
Enhancing Students’ Segmentation Skills and Targeting Knowledge: Using the Gains Tables, Lift Charts and the Gini Coefficient
2009 · Henry Greene · Journal of Advertising Education · 1
A statistic for measuring response model performance: Determining the significance of the gains chart
2005 · Henry Greene · ScholarWorks@UMassAmherst (University of Massachusetts Amherst)
Works count: 17
Citation count: 458
H-index: 8
I10-index: 8
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