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Author

Thomas L. Berg

OpenAlex ID: A5015487571
Mismarketing: Case Histories of Marketing Misfires
1972 · Andrew C. Ruppel, Thomas L. Berg · Journal of Marketing · 11
Managing External Relations
1963 · William H. Newman, Thomas L. Berg · California Management Review · 8
Product strategy and management
1963 · Thomas L. Berg, Abe Shuchman · Holt, Rinehart and Winston eBooks · 7
Dynamic management in marketing
1965 · R. S. Alexander, Thomas L. Berg · 5
Designing the distribution system
1960 · Thomas L. Berg · University Microfilms International eBooks · 3
Decisional Interplay
1965 · Don H. Hage, Ralph S. Alexander, et al. · Journal of Marketing
Product Strategy and Management/Viewpoints of Leading Authorities
1964 · John A. Coleman, Thomas L. Berg, et al. · Journal of Marketing Research
Works count: 7
Citation count: 34
H-index: 4
I10-index: 1
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