Author

Andrew G. Kaldor

Institution: McKinsey & Company (United Kingdom)

Observed institution: McKinsey & Company (United Kingdom)

OpenAlex ID: A5015964540

Imbricative Marketing

1971 · Andrew G. Kaldor · Journal of Marketing · 56

Works count: 1

Citation count: 56

H-index: 1

I10-index: 1