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Leonardo Nicolao

Observed name: Nicolao, Leonardo
ORCID: 0000-0001-8726-2326
Observed ORCID: 0000-0001-8726-2326
OpenAlex ID: A5022023402
Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?
2009 · Leonardo Nicolao, Julie R. Irwin, et al. · Journal of Consumer Research · 480
Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures
2022 · Francine Zanin Bagatini, Eduardo Rech, et al. · Journal of Research in Interactive Marketing · 17
The effect of normative conflict on meat consumption behavior: A mixed-method study
2023 · Cristina M. Ostermann, Laís Viera Trevisan, et al. · Sustainable Production and Consumption · 9
When repetitive consumption leads to predictions of faster adaptation
2020 · Maria Alice Pasdiora, Vinicius A. Brei, et al. · Journal of Consumer Behaviour · 5
The robustness of mental accounting: a global perspective
2023 · Giulia Priolo, Federica Stablum, et al. · 3
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Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers
2016 · Leonardo Nicolao, Eric Yorkston, et al. · BAR - Brazilian Administration Review · 3
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Why do upgrades worsen consumers’ experience with their possessions?
2025 · Maria Alice Pasdiora, Vinicius A. Brei, et al. · European Journal of Marketing · 2
An Integrative Model to Predict Product Replacement Using Deep Learning on Longitudinal Data
2020 · Vinicius Andrade Brei, Leonardo Nicolao, et al. · BAR - Brazilian Administration Review · 2
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Happiness, consumption and hedonic adaptation
2009 · Leonardo Nicolao · Texas ScholarWorks (Texas Digital Library) · 2
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The Robustness of Mental Accounting Across 21 Countries
2026 · Giulia Priolo, Federica Stablum, et al. · Journal of Consumer Research · 1
Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers
2022 · Nicolao, Leonardo, Yorkston, Eric, et al. · Figshare
The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract
2019 · Diego Costa Pinto, Márcia Maurer Herter, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
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Efeitos de Valuation e Devaluation em Um Contexto de Necessidade Social
2017 · Rodrigo Heldt, Rafael Lionello Laitano, et al. · International Journal of Business Marketing
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15-H: the Sophisticated Brand Scent: the Effects of Scent Type on Brand Sophistication
2017 · Márcia Maurer Herter, Diego Costa Pinto, et al. · ACR North American Advances
5-C: Do Consumers Get What They Want? How Desires Influence Consumer Happiness
2017 · Leonardo Nicolao, Vinícius Andrade Brei · ACR North American Advances
18-H: the Authenticity of Corporate Social Responsibility Actions on Brand Symbolism
2017 · Diego Costa Pinto, Márcia Maurer Herter, et al. · ACR North American Advances
Valuation and devaluation effects in a context of social need
2017 · Silveira, Rodrigo Heldt, Lionello, Rafael Laitano, et al. · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)
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When, How, and Why Hedonic Adaptation Generates a New Consumer Desire
2016 · Rodolfo Azambuja, Vinícius Andrade Brei, et al. · ACR North American Advances
When Usage Repetition Leads to Predictions of Faster Adaptation.
2016 · Maria Alice Pasdiora, Vinícius Andrade Brei, et al. · ACR North American Advances
A Dominância Paradigmática na Pesquisa em Comportamento do Consumidor e a Busca Por Uma Perspectiva Pluralista
2015 · Leonardo Nicolao, Juliano Laran · Revista Interdisciplinar de Marketing
When Repetition Leads to Faster Predicted Adaptation: the Role of Variety and Focalism.
2015 · Maria Alice Pasdiora, Vinícius Andrade Brei, et al. · ACR North American Advances
Goal Assimilation in Supraliminal Priming: When Consumers Take Advantage of Priming Tasks
2012 · Leonardo Nicolao, Eric Yorkston · PsycEXTRA Dataset
Memory for experiences and hedonic adaptation
2011 · Leonardo Nicolao, Julie Irwin · PsycEXTRA Dataset
Happiness for Sale: Do Experiential or Material Purchases lead to more Consumer Happiness?
2007 · Julie R. Irwin, Joseph K. Goodman, et al. · PsycEXTRA Dataset
Motivational Reasons For Misremembering Past Negative Events
2007 · Leonardo Nicolao, Rajagopal Raghunathan · ACR North American Advances
Works count: 28
Citation count: 524
H-index: 4
I10-index: 2
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