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Chin Kok Kwon
OpenAlex ID:
A5022482610
A Study Of The Relationship Between Marketing Mix And Customer Retention For Herbal Coffee In Malaysia
2011
·
Anand Shankar
, Chin Kok Kwon
·
2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding
·
22
A Study of the Relationship Between Marketing Mix and Customer Retention for Herbal Coffee in Malaysia
2011
·
Chin Kok Kwon
·
RePEc: Research Papers in Economics
·
21
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Works count:
3
Citation count:
43
H-index:
2
I10-index:
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