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Marie-Hélène Abbo

Observed names: Abbo Marie Helene, Marie‐Helene Abbo
OpenAlex ID: A5025756830
Perceptions about benchmarking best practices among French managers: an exploratory survey
2008 · Faizul Huq, Marie‐Helene Abbo, et al. · Benchmarking An International Journal · 17
An Exploratory Study on the Impact of Two Ingredient Branding Strategies on the Host Brand
2006 · Marie-Hélène Abbo · 10
Determinants of cause co-branding success: a study of consumers’ attitudes in banking sector
2017 · Abbo Marie Helene, Muneesh Kumar, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 5
Le transfert d’identification de la marque invitée à la marque d’accueil dans les alliances de marques. (the transfer of identification from the invited trademark to the host trademark in trademark alliances)
2007 · Pierre Ghewy, Laurent Sié, et al. · RePEc: Research Papers in Economics
Le transfert d’identification à la marque invitée à la marque d’accueil dans les alliances de marques
2007 · Pierre Ghewy, Laurent Sié, et al. · RePEc: Research Papers in Economics
Brand Associations, Consumers’ Attitudes and Cause-Related Marketing:An Exploratory Study
2006 · Marie-Hélène Abbo · RePEc: Research Papers in Economics
Le transfert d’identification à la marque dans le cadre des alliances de marques
2005 · Pierre Ghewy, Laurent Sié, et al. · RePEc: Research Papers in Economics
Works count: 7
Citation count: 32
H-index: 3
I10-index: 2
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