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Reinhard Kunz

Observed names: Kunz, Reinhard, Kunz, Reinhard E., Reinhard E. Kunz
ORCID: 0000-0003-4162-7400
Observed ORCID: 0000-0003-4162-7400
OpenAlex ID: A5026537802
Sport content and virtual reality technology acceptance
2019 · Reinhard E. Kunz, James P. Santomier · Sport Business and Management An International Journal · 80
Effects of proactive decision making on life satisfaction
2019 · Johannes Ulrich Siebert, Reinhard E. Kunz, et al. · European Journal of Operational Research · 67
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Developing and validating the multidimensional proactive decision-making scale
2015 · Johannes Siebert, Reinhard Kunz · European Journal of Operational Research · 63
Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case
2019 · Joschka Mütterlein, Reinhard E. Kunz, et al. · Technological Forecasting and Social Change · 48
Effects of decision training on individuals’ decision-making proactivity
2021 · Johannes Ulrich Siebert, Reinhard E. Kunz, et al. · European Journal of Operational Research · 41
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Sport-related branded entertainment: the Red Bull phenomenon
2016 · Reinhard Kunz, Franziska Elsässer, et al. · Sport Business and Management An International Journal · 32
Combining Value‐focused Thinking and Balanced Scorecard to Improve Decision‐making in Strategic Management
2016 · Reinhard E. Kunz, Johannes Siebert, et al. · Journal of Multi-Criteria Decision Analysis · 28
A perspective on value co-creation processes in eSports service ecosystems
2021 · Reinhard E. Kunz, Alexander Roth, et al. · Sport Business and Management An International Journal · 25
Innovate alone or with others? Influence of entrepreneurial orientation and alliance orientation on media business model innovation
2017 · Joschka Mütterlein, Reinhard E. Kunz · Journal of Media Business Studies · 23
The 2012 London Olympics: innovations in ICT and social media marketing
2016 · James Philip Santomier, Patricia Irene Hogan, et al. · Innovation · 22
The impact of company-generated posts with crisis-related content on online engagement behavior
2023 · Nicola Kleer, Reinhard E. Kunz · Journal of Business Research · 16
Media Management and Social Media Business: New Forms of Value Creation in the Context of Increasingly Interconnected Media Applications
2012 · Reinhard Kunz, Stefan Werning · Springer eBooks · 14
The global impact of public and private funding on cultural and economic movie success: evidence from German film funding
2023 · Nicolas R. Weber, André Marchand, et al. · Journal of Cultural Economics · 11
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Research on the Motion Picture Industry: State of the Art and New Directions Off the Beaten Track Away From Theatrical Release
2016 · Florian Kumb, Reinhard Kunz, et al. · Journal of Economic Surveys · 11
The players’ perspective of value co-creation in esports service ecosystems
2023 · Alexander Roth, Reinhard E. Kunz, et al. · Journal of Media Business Studies · 10
Organizational Choices and Venturing Modes: An Analysis of Corporate Venture Capital Activities in Legacy Media
2017 · Reinhard Kunz, Joschka Mütterlein, et al. · The Journal of Media Innovations · 9
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Content-, system-, and hardware-related effects on the experience of flow in VR gaming
2022 · Reinhard E. Kunz, Christian Zabel, et al. · Journal of Media Economics · 8
Structuring objectives of media companies: a case study based on value-focused thinking and the balanced scorecard
2016 · Reinhard E. Kunz, Johannes Siebert, et al. · Journal of Media Business Studies · 8
The Impact of National Culture on Mobile Commerce Adoption and Usage Intensity
2018 · Timo Mandler, Rouven Seifert, et al. · Hawaii International Conference on System Sciences (HICSS) · 7
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The show must go on(line): the impact of content and system quality on the usage of television streaming content libraries
2023 · Christian Zabel, Reinhard E. Kunz, et al. · Journal of Media Economics · 6
The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study
2023 · James Santomier, Harald Dolles, et al. · Quality in Sport · 6
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The Impact of Actor Engagement on the Business Models of Video Game Developers
2021 · Nicola Kleer, Reinhard E. Kunz · The International Journal on Media Management · 6
Co-Branding zwischen Sport und Medien: Eine Analyse des Fallbeispiels Schalke 04 TV
2008 · Herbert Woratschek, Reinhard Kunz, et al. · Gabler eBooks · 5
The dark side of the media agency industry: value destruction and co-destruction in a B2B context
2022 · Melanie Herfort, Reinhard E. Kunz, et al. · Journal of Media Business Studies · 4
Digital Transformation and Strategic Sponsorship: The Case of BBVA
2020 · James Santomier, Jr., Sten Söderman, et al. · Quality in Sport · 4
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Works count: 76
Citation count: 590
H-index: 12
I10-index: 15
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