Author

Catherine McMullen

Observed name: Cath McMullen

OpenAlex ID: A5026728024

Frontiers 2018/19: Emerging Issues of Environmental Concern

2019 · Catherine McMullen, Kevin Hicks · 197

Narrative Inquiry and the Study of Collaborative Branding Activity

2013 · Catherine McMullen, Ian Braithwaite · The Electronic Journal of Business Research Methods · 15

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The workplace as a site for learning: challenges and possibilities

2008 · Mark Tennant, Catherine McMullen · Charles Sturt University Research Output (CRO) · 7

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'Authentic Assessment: Workplace based formal learning setting the stage for ongoing informal learning

2005 · Catherine McMullen, Ian Braithwaite · 2

What's Expected of Marketing Graduates

2002 · Catherine McMullen, Ian Braithwaite · Charles Sturt University Research Output (CRO) · 2

Weaving a research story: Agendas of the researcher and the researched

2006 · Catherine McMullen · 1

Working together: Starting management study in a collaborative online space

2018 · Alain Neher, Catherine McMullen

Collaborative learning in an online environment: Sharing workplace experiences of the challenges of innovation and new product development

2014 · Cath McMullen, Ian Braithwaite · RePEc: Research Papers in Economics

Enacting brand orientation in an SME context: The role of deliberateness

2014 · Nicole Hodge, Catherine McMullen, et al. · Charles Sturt University Research Output (CRO)

Online marketing education and the refashioning of teaching expertise

2013 · Catherine McMullen, Ian Braithwaite · Charles Sturt University Research Output (CRO)

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Narrating an Emerging Cross-sector Partnership: From Brand Orange to Taste Orange

2013 · Catherine McMullen, Ian Braithwaite · Charles Sturt University Research Output (CRO)

Peering underneath mats of regulation: preparing practitioners in health and business programs

2013 · Sally-Anne Denshire, Catherine McMullen · Charles Sturt University Research Output (CRO)

Developing and sustaining university teaching expertise in times of change : a narrative study with award winning university teachers

2008 · Catherine McMullen · UTS ePRESS (University of Technology Sydney)

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Change management capability: The missing link in marketing education?

2008 · Catherine McMullen, Valentine Siemionow · Charles Sturt University Research Output (CRO)

Exploring academic development in sites of academic practice

2006 · Catherine McMullen

Freedom to trade versus the consumer's right to know and choose: The case of genetically modified food'

2006 · Ian Braithwaite, Catherine McMullen

Changing contexts: changing views of teaching expertise

2005 · Catherine McMullen, Mark Tennant · Charles Sturt University Research Output (CRO)

Responses to plagiarism: Looking for virtue in marketing students

2004 · Ian Braithwaite, Catherine McMullen

The DBA in Australia: Meeting Educational and Professional Needs in a Rapidly Changing World

2004 · Grant O’Neill, Catherine McMullen

2003 · Catherine McMullen, Ian Braithwaite

DBA Transitional Issues: Candidate and Supervisor Perspectives

2003 · Grant O’Neill, Catherine McMullen

Works count: 21

Citation count: 224

H-index: 3

I10-index: 2