Author

Xu Duan

Observed name: Duan, Xu

Institution: Shenzhen Technology University

Observed institutions: Nanyang Technological University, Shenzhen Technology University

ORCID: 0000-0002-8884-1781

Observed ORCID: 0000-0002-8884-1781

OpenAlex ID: A5029920147

“The Big Women”: A textual analysis of Chinese viewers’ perception toward femvertising vlogs

2020 · Xu Duan · Global Media and China · 62

Developing a Perceived Social Media Literacy Scale: Evidence from Singapore

2021 · Edson C. Tandoc, Andrew Z. H. Yee, et al. · International journal of communication · 38

Factors Influencing the Popularity of a Health-Related Answer on a Chinese Question-and-Answer Website: Case Study

2021 · Jinhui Li, Han Zheng, et al. · Journal of Medical Internet Research · 17

Vlog my life: how vloggers’ self-disclosure and co-creation with consumers influence relationship-building and advertising outcomes

2025 · Xu Duan, Chen Lou, et al. · International Journal of Advertising · 2

Vlog my life: how the development of influencer-follower relationship affects effectiveness of vlog advertising

2023 · Duan, Xu · DR-NTU (Nanyang Technological University)

Works count: 5

Citation count: 119

H-index: 3

I10-index: 3