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Author

Donald E. Bruzzone

OpenAlex ID: A5032449741
Causes of Irritation in Advertising
1985 · David A. Aaker, Donald E. Bruzzone · Journal of Marketing · 412
Viewer Perceptions of Prime-Time Television Advertising
1981 · David A. Aaker, Donald E. Bruzzone · Journal of Advertising Research · 56
Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative
1981 · David A. Aaker, Donald E. Bruzzone, et al. · Marketing Science Institute eBooks · 13
The Incidence of Commercial Types Broadcast in Prime Time: 1976-1986
1989 · Douglas M. Stayman, David A. Aaker, et al. · Journal of Advertising Research · 8
Linking Tracking to Pretesting with an “ARM”
1997 · Donald E. Bruzzone, Deborah J. Tallyn · Journal of Advertising Research · 3
Works count: 5
Citation count: 492
H-index: 4
I10-index: 3
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