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Wayne Norvell
Institution:
Kansas State University
Observed institution:
Kansas State University
OpenAlex ID:
A5032820366
Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course
1995
·
David M. Andrus
, Jay Laughlin
, et al.
·
Marketing Education Review
·
18
Marketing Differences between Large and Small Firms: A Test of the Industrial/consumer Dichotomy Hypothesis
1990
·
David M. Andrus
, Wayne Norvell
·
17
Tangible versus intangible copy in industrial print advertising
1994
·
Joseph A. Bellizzi
, Lauri Minas
, et al.
·
Industrial Marketing Management
·
16
The Impact of International Marketing Decisions on the Environment: A Comparative Study of U.S. and Colombian Firms
1996
·
Wayne Norvell
, David M. Andrus
, et al.
·
Multinational Business Review
·
2
Department Store Choice and Gift Purchases: A Stepwise Logit Analysis
2014
·
David Andrus
, Richard Sundheim
, et al.
·
Developments in marketing science: proceedings of the Academy of Marketing Science
Toward A More Comprehensive Marketing Strategy
1970
·
Wayne Norvell
, Shalini Gogumalla
, et al.
·
Journal of Business Strategies
PDF
Budgeting: A Strategic Managerial Tool
1970
·
Elizabeth King
, Wayne Norvell
, et al.
·
Journal of Business Strategies
PDF
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Works count:
7
Citation count:
53
H-index:
3
I10-index:
3
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