Author

Sherrie-Lee Chapman

Observed name: Sherri Chapman

OpenAlex ID: A5034628985

Building a Brand Relationship with Voters: The Need for IMC within Political Parties

2003 · Charles H. Patti, Edwina Luck, et al. · 6

The IMC concept and political marketing: Building a brand relationship with voters

2003 · Edwina Luck, Sherri Chapman · QUT ePrints (Queensland University of Technology) · 4

Works count: 2

Citation count: 10

H-index: 2

I10-index: