Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
Richard Rosenbaum-Elliott
Observed names:
R. H. Rosenbaum-Elliot,
Richard Rosenaum‐Elliott
Institution:
University of Bath
Observed institution:
University of Bath
OpenAlex ID:
A5035235161
Strategic Advertising Management
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
·
211
Strategic Brand Management
2018
·
Richard Rosenbaum-Elliott
, Larry Percy
, et al.
·
Oxford University Press eBooks
·
201
Are Consumer and Brand Personalities the Same?
2012
·
Hazel H. Huang
, Vincent‐Wayne Mitchell
, et al.
·
Psychology and Marketing
·
119
Strategic brand management, 2nd edition
2011
·
R. H. Rosenbaum-Elliot
, Larry Percy
, et al.
·
Swinburne figshare (Swinburne University of Technology)
·
45
Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge
2014
·
Cagri Yalkin
, Richard Rosenbaum-Elliott
·
Journal of Consumer Policy
·
10
What it Takes for Successful Advertising and Promotion
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
·
1
The Strategic Planning Process
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
·
1
Perspectives on Advertising
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
·
1
Brand Equity
2018
·
Richard Rosenbaum-Elliott
, Larry Percy
, et al.
·
Oxford University Press eBooks
·
1
Understanding the Social Psychology of Brands
2018
·
Richard Rosenbaum-Elliott
, Larry Percy
, et al.
·
Oxford University Press eBooks
·
1
Digital Media
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Setting a Media Strategy
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Creative Execution
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Campaign Strategy
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Creative Tactics
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Advertising Across Cultural Borders
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Determining the Best Positioning
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Understanding Target Audience Decision-Making
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Processing the Message
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Selecting the Target Audience
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
What are Advertising and Promotion?
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Developing a Communication Strategy
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Sales Promotion and Broader Communication Mix
2021
·
Larry Percy
, Richard Rosenbaum-Elliott
·
Oxford University Press eBooks
Brand Communication
2018
·
Richard Rosenbaum-Elliott
, Larry Percy
, et al.
·
Oxford University Press eBooks
Cultural Meaning Systems and Brands
2018
·
Richard Rosenbaum-Elliott
, Larry Percy
, et al.
·
Oxford University Press eBooks
Show more works
View as search
Works count:
34
Citation count:
591
H-index:
5
I10-index:
5
Year
Topic
Type
