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Author

Sanga Song

Observed name: Sangah Song
ORCID: 0000-0003-4424-4173
Observed ORCID: 0000-0003-4424-4173
OpenAlex ID: A5035535239
Older Adults’ Online Shopping Continuance Intentions: Applying the Technology Acceptance Model and the Theory of Planned Behavior
2020 · Juanjuan Wu, Sanga Song · International Journal of Human-Computer Interaction · 130
Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
2022 · Sanga Song, Hye-Young Kim · Journal of Product & Brand Management · 74
Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q‐R methodologies
2016 · Sanga Song, Eunju Ko · International Journal of Consumer Studies · 61
Celebrity endorsements for luxury brands: followers vs. non-followers on social media
2020 · Sanga Song, Hye-Young Kim · International Journal of Advertising · 51
Personalizing 3D virtual fashion stores: Exploring modularity with a typology of atmospherics based on user input
2021 · Juanjuan Wu, Sanga Song, et al. · Information & Management · 27
Which content types increase participation in fashion social platforms?
2013 · Eunju Ko, Eunha Chun, et al. · Journal of Global Scholars of Marketing Science · 27
Fashion and the metaverse: Implications for consumers and firms
2024 · Raffaele Donvito, Diletta Acuti, et al. · Journal of Global Fashion Marketing · 23
Personalizing 3D virtual fashion stores: an action research approach to modularity development
2021 · Juanjuan Wu, Bo Ra Joo, et al. · International Journal of Retail & Distribution Management · 23
Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method
2015 · Eunju Ko, Eunha Chun, et al. · Journal of Global Scholars of Marketing Science · 16
Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness
2024 · Sanga Song, Juanjuan Wu · Journal of Marketing Management · 9
Triangulated value perspectives of Place marketing: A case of Dongdaemun and the Doota shopping mall
2013 · Eunju Ko, Hojung Choo, et al. · Journal of Global Fashion Marketing · 9
New fashion marketing & management in a post-pandemic world
2022 · Hye-Young Kim, Sanga Song · Journal of Global Fashion Marketing · 5
A decision model development for crowdsourcing in the fashion industry
2014 · Eunha Chun, Sangah Song, et al. · Journal of Global Scholars of Marketing Science · 5
The dual impact of social media on Asian Americans’ racial identity and resilience during the COVID-19 pandemic
2024 · Simin Michelle Chen, Sanga Song, et al. · New Media & Society · 3
Who Says what-to-wear? Examining Tensions between Conformity and Individuality
2013 · Sangah Song, Heechong Lee, et al. · Advances in culture, tourism and hospitality research · 3
Coping with anti-Asian sentiment: A qualitative study of appraisals and coping strategies against discrimination.
2025 · Sanga Song, Simin Michelle Chen, et al. · Asian American Journal of Psychology · 2
The Impact of Perceived Humanlikeness of Voice Assistants on Purchase Intention
2019 · Claire Whang, Sanga Song · 2
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Consumers' Negative Electronic Word of Mouth: Non-complainers, Bad-mouthers, Dissatisfied complainers, and Satisfied complainers
2017 · Sanga Song, Hyunjoo Im · 2
Examining Content and Engagement Strategies of Mental Health Influencers on Instagram
2025 · Sanga Song, Simin Michelle Chen, et al. · Routledge eBooks · 1
Exploring the Impact of E-Texts on Student Learning in Online Education
2024 · Sanga Song · BRILL eBooks · 1
A Qualitative Exploration into Consumers’ Perceptions and Experiences with Cultural Appropriation
2020 · Nokyeon Kim, Sanga Song · 1
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A Systematic Review of the Impact of Selfie Activities on Body Image Concerns
2020 · Kim K.P. Johnson, Sanga Song · 1
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Sustainable Fashion Consumtion Behavior Through the Analysis of Consumer Types - Focused on a Q Methodology and Purchase Perception Matrix -
2014 · Sangah Song, Eunju Ko · Global marketing conference proceeding · 1
Spatializing Ageism in Commercial Spaces: Discursive Justifications and Lived Experiences of Age-Based Exclusion
2026 · Sanga Song, Eunha Chun, et al. · Journal of Business Ethics
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What drives hateful tweets to go viral? Threat perception and Twitter engagement: The case of the COVID ‐19 pandemic
2026 · Hyejin Kim, Thyago Mota, et al. · Asian Journal Of Social Psychology
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Works count: 32
Citation count: 477
H-index: 9
I10-index: 9
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