Author

Peter A. Dacin

Observed names: P A Dacin, P. A. Dacin, Peter A Dacin, Peter Dacin

Observed institutions: University of North Texas, University of Wisconsin–Madison, Queen's University, Queens University, Villanova University, Texas A&M University

OpenAlex ID: A5037423680

The Company and the Product: Corporate Associations and Consumer Product Responses

1997 · Tom J. Brown, Peter A. Dacin · Journal of Marketing · 4,189

Social Entrepreneurship: Why We Don't Need a New Theory and How We Move Forward From Here

2010 · Peter A. Dacin, M. Tina Dacin, et al. · Academy of Management Perspectives · 1,504

Social Entrepreneurship: A Critique and Future Directions

2011 · M. Tina Dacin, Peter A. Dacin, et al. · Organization Science · 1,463

The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

1994 · Peter A. Dacin, Daniel C. Smith · Journal of Marketing Research · 474

The Assessment of Alternative Measures of Consumer Expertise

1996 · Andrew A. Mitchell, Peter A. Dacin · Journal of Consumer Research · 437

Collective Social Entrepreneurship: Collaboratively Shaping Social Good

2012 · A. Wren Montgomery, Peter A. Dacin, et al. · Journal of Business Ethics · 419

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use

2003 · J. Chris White, P. Rajan Varadarajan, et al. · Journal of Marketing · 386

Firm market orientation and salesperson customer orientation: interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer–seller relationships

2003 · Eli Jones, Paul Busch, et al. · Journal of Business Research · 243

Reputation for Product Innovation: Its Impact on Consumers

2010 · David H. Henard, Peter A. Dacin · Journal of Product Innovation Management · 222

The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

1994 · Peter A. Dacin, Daniel C. Smith · Journal of Marketing Research · 179

Traditions as Institutionalized Practice: Implications for Deinstitutionalization

2008 · M. Tina Dacin, Peter A. Dacin · SAGE Publications Ltd eBooks · 164

Tradition in Organizations: A Custodianship Framework

2018 · M. Tina Dacin, Peter A. Dacin, et al. · Academy of Management Annals · 130

Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context

1996 · John P. Murry, Jr., Peter A. Dacin · Journal of Consumer Research · 128

Corporate Identity and Corporate Associations: A Framework for Future Research

2002 · P A Dacin, T J Brown · Corporate Reputation Review · 119

Understanding and Influencing Consumer Complaint Behavior: Improving Organizational Complaint Management

1997 · Moshe Davidow, Peter A. Dacin · ACR North American Advances · 94

Corporate Branding, Identity, and Customer Response

2006 · P. A. Dacin · Journal of the Academy of Marketing Science · 91

The Development of a Measure to Assess Viewers' Judgments of the Creativity of an Advertisement: a Preliminary Study

1992 · Gabriele S. Haberland, Peter A. Dacin · ACR North American Advances · 87

An Institutional Theory Approach to the Evolution of the Corporate Social Performance – Corporate Financial Performance Relationship

2019 · Jacob Brower, Peter A. Dacin · Journal of Management Studies · 84

Current trends in web data analysis

2006 · Arun Sen, Peter A. Dacin, et al. · Communications of the ACM · 81

Sales Contest Effectiveness: An Examination of Sales Contest Design Preferences of Field Sales Forces

2004 · William H. Murphy, Peter A. Dacin, et al. · Journal of the Academy of Marketing Science · 77

Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach

2006 · Nancy Spears, Tom J Brown, et al. · Journal of Brand Management · 39

Relational Damage and Relationship Repair

2011 · Tim Jones, Peter A. Dacin, et al. · Journal of Service Research · 35

Corporate image and reputation in B2B markets: Insights from CI/ARG 2008

2010 · Tom J. Brown, Peter A. Dacin, et al. · Industrial Marketing Management · 25

Measuring Brand Meaning

2000 · Gillian Oakenfull, Edward Blair, et al. · Journal of Advertising Research · 23

Sales Contests: A Research Agenda

1998 · William H. Murphy, Peter A. Dacin · Journal of Personal Selling and Sales Management · 23

Works count: 62

Citation count: 10,900

H-index: 23

I10-index: 33