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Author

Eelco Kappe

Observed name: Kappe, Eelco
OpenAlex ID: A5038457752
The Effectiveness of Pharmaceutical Marketing
2006 · Eelco Kappe · RePub (Erasmus University Rotterdam) · 37
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A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions
2014 · Eelco Kappe, Ashley Stadler Blank, et al. · Management Science · 29
Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
2016 · Eelco Kappe, Stefan Stremersch · Marketing Science · 23
The commercial contribution of clinical studies for pharmaceutical drugs
2013 · Ashish Sood, Eelco Kappe, et al. · International Journal of Research in Marketing · 21
A random coefficients mixture hidden Markov model for marketing research
2018 · Eelco Kappe, Ashley Stadler Blank, et al. · International Journal of Research in Marketing · 13
Constrained Stochastic Extended Redundancy Analysis
2013 · Wayne S. DeSarbo, Heungsun Hwang, et al. · Psychometrika · 11
Pharmaceutical Lifecycle Extension Strategies
2013 · Eelco Kappe · International series in quantitative marketing · 7
Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions
2016 · Eelco Kappe, Sriram Venkataraman, et al. · Journal of Marketing Research · 6
A Smooth Transition Finite Mixture Model for Accommodating Unobserved Heterogeneity
2019 · Eelco Kappe, Wayne S. DeSarbo, et al. · Journal of Business and Economic Statistics · 3
Constrained Stochastic Extended Redundancy Analysis
2015 · Wayne S. DeSarbo, Heungsun Hwang, et al. · SSRN Electronic Journal
A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions
2014 · Wayne S. DeSarbo, Eelco Kappe · SSRN Electronic Journal
Works count: 12
Citation count: 150
H-index: 7
I10-index: 6
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