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Simona Girolamo
Observed name:
GIROLAMO S
Institution:
Telecom Italia (Italy)
Observed institution:
Telecom Italia (Italy)
OpenAlex ID:
A5040833567
The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation?
2009
·
Isabella Soscia
, Simona Girolamo
, et al.
·
Journal of Business and Psychology
·
45
The Effect Of Comparative Advertising On Consumer Perceptions: Similarity Or Differentiation
2007
·
BUSACCA, BRUNO GIUSEPPE
, SOSCIA, ISABELLA
, et al.
·
Archivio istituzionale della Ricerca - Bocconi
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Works count:
2
Citation count:
45
H-index:
1
I10-index:
1
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