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Bruce L. Stern

Observed names: B. L. Stern, Bruce Lynn Stern, Bruce Stern
OpenAlex ID: A5042736281
An Analysis of Information Content in Television Advertising
1977 · Alan Resnik, Bruce L. Stern · Journal of Marketing · 588
Research for Marketing Decisions
1989 · Bruce L. Stern, Paul E. Green, et al. · Journal of Marketing Research · 305
Contemporary Marketing Research
1992 · Bruce L. Stern, Carl McDaniel, et al. · Journal of Marketing Research · 218
Self-Concept and Significant Others
1971 · Edward L. Grubb, Bruce L. Stern · Journal of Marketing Research · 122
The Information Content of Comparative Magazine Advertisements
1983 · Robert R. Harmon, Nabil Y. Razzouk, et al. · Journal of Advertising · 84
Information Content in Television Advertising: A Replication and Extension
1991 · Bruce L. Stern, Alan J. Resnik · Journal of Advertising Research · 75
Do Academics and Practitioners agree on What and How to Teach the Undergraduate Marketing Research Course?
2002 · Bruce L. Stern, L. P. Douglas Tseng · Journal of Marketing Education · 68
Children's Television Advertising and Brand Choice: A Laboratory Experiment
1977 · Alan Resnik, Bruce L. Stern · Journal of Advertising · 51
The Incidence and Characteristics of Disclaimers in Children's Television Advertising
1984 · Bruce L. Stern, Robert R. Harmon · Journal of Advertising · 41
Magazine Advertising: An Analysis of Its Information Content
1981 · Bruce L. Stern, Dean M. Krugman, et al. · Journal of Advertising Research · 36
Integrating Results from Children's Television Advertising Research
1979 · Alan J. Resnik, Bruce L. Stern, et al. · Journal of Advertising · 18
U.S. Business Schools' Reaction to the Total Quality Management Movement
1993 · Bruce L. Stern, Douglas P. Tseng · Journal of Education for Business · 16
The World of Goods. Douglas, Mary, and Baron Isherwood. New York: Basic Books, Inc. 1979
1980 · Bruce L. Stern · Journal of Advertising · 11
Retail Management, Satisfaction of Consumer Needs
1975 · Bruce L. Stern, Raymond A. Marquardt, et al. · Journal of Marketing · 10
Cultural Differences in Information Obtainment for Financial Decisions-East versus West
1996 · L. P. Tseng, Bruce L. Stern · Journal of Euromarketing · 7
An Evaluation of Services Provided by the Market Research Industry
1994 · Scott Dawson, Ronald F. Bush, et al. · Service Industries Journal · 7
An Empirical Update and Extension of Patronage Behaviors ACRoss the Social Class Hierarchy
1990 · Scott Dawson, Bruce L. Stern, et al. · ACR North American Advances · 7
Business Educators' Use of Conferences, Journals, and Textbooks
1992 · Dennis H. Tootelian, Ronald F. Bush, et al. · Journal of Education for Business · 5
The Editor's Corner...
1996 · Bruce Stern · Journal of Marketing Education · 2
From the Editor
2004 · Bruce L. Stern · Marketing Education Review · 1
The Editor's Corner
1998 · Bruce Stern · Journal of Marketing Education · 1
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The Editors' Corner...
1997 · Craig A. Kelley, Bruce Stern · Journal of Marketing Education · 1
The Editor's Corner...
1996 · Bruce Stern · Journal of Marketing Education · 1
Methodological Disclosure: The Foundation For Effective Use Of Survey Research
2011 · Bruce L. Stern, Ray Ashmun · Journal of Applied Business Research (JABR)
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From the Editor
2003 · Bruce L. Stern · Marketing Education Review
Works count: 45
Citation count: 1,675
H-index: 12
I10-index: 14
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