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Premala Shanmuganthan
Observed name:
Premala Shanmuganthaan
Institution:
IBM (United Kingdom)
Observed institution:
IBM (United Kingdom)
OpenAlex ID:
A5046939645
Ethnic banking in the USA
2004
·
Premala Shanmuganthaan
, Merlin Stone
, et al.
·
Journal of Financial Services Marketing
·
24
Does ethnic focus change how banks should implement customer relationship management?
2003
·
Premala Shanmuganthan
, Spinder Dhaliwal
, et al.
·
Journal of Financial Services Marketing
·
21
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Works count:
2
Citation count:
45
H-index:
2
I10-index:
2
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