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Larry Goehrig
Institution:
University of South Alabama
Observed institution:
University of South Alabama
OpenAlex ID:
A5048853226
Exploring the components of brand equity amid declining ticket sales in Major League Baseball
2020
·
Adam C. Merkle
, Catherine Hessick
, et al.
·
Journal of Marketing Analytics
·
10
PDF
Up Rooting: Sports Marketing Analytics and Attendance in Major League Baseball
2020
·
Adam Merkle
, Catherine Hessick
, et al.
·
Association of Marketing Theory and Practice Conference (AMTP)
PDF
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Works count:
2
Citation count:
10
H-index:
1
I10-index:
1
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