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Drue K. Schuler

Observed names: DRUE SCHULER, Drue K Schuler, Drue Schuler
OpenAlex ID: A5048854123
The matchup effect of spokesperson and product congruency: A schema theory interpretation
1994 · James Lynch, Drue Schuler · Psychology and Marketing · 390
A Framework for Examining the Legal Status of Vulnerable Consumers
1995 · Fred W. Morgan, Drue K. Schuler, et al. · Journal of Public Policy & Marketing · 67
The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives
2002 · Dennis N. Bristow, Kenneth C. Schneider, et al. · Journal of Product & Brand Management · 66
Employees as customers: The role of social controls and employee socialization in developing patronage
1996 · Robert F. Lusch, Thomas Boyt, et al. · Journal of Business Research · 36
Redefining a certified public accounting firm
1998 · Bonita A. Daly, Drue K. Schuler · Accounting Organizations and Society · 30
An Internet opportunity for museums: ‘.museum’
2002 · Drue K. Schuler, Janell M. Kurtz · International Journal of Nonprofit and Voluntary Sector Marketing · 7
Competitive Intelligence at Procter & Gamble: a Case Study in Trade Secrets
2003 · Janell M. Kurtz, Drue K. Schuler · Journal of Legal Studies Education · 6
Individual and Team Behaviors: Exploring the Role of Esprit de Corps
2005 · Drue K. Schuler, Paula S. Weber · OpenSPACES@UNK · 2
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Do Information Technology-Savvy Salespeople Sell More? An Exploratory Study of the Use of Information Technologies on Salesperson Performance
2003 · BOONGHEE YOO, DRUE SCHULER, et al. · Marketing Management Journal
Hello, .med.pro. An Internet opportunity for physicians.
2002 · Janell M Kurtz, Drue K Schuler, et al. · PubMed
Brand- Und Explosionsrisiko in Brueckenentwaesserungen
1996 · P Buerkel, Drue K. Schuler
Works count: 11
Citation count: 604
H-index: 6
I10-index: 5
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