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Author

Edgar J. Banzhaf

Observed institution: Bowling Green State University
OpenAlex ID: A5048908545
The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements
1998 · Stephen J. Newell, Ronald E. Goldsmith, et al. · The Journal of Marketing Theory and Practice · 211
Works count: 1
Citation count: 211
H-index: 1
I10-index: 1
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