Author

Yifei Zhang

Observed name: ZHANG YIFEI

Institution: Management and Science University

Observed institution: Management and Science University

ORCID: 0009-0007-4654-0431

Observed ORCID: 0009-0007-4654-0431

OpenAlex ID: A5049831701

The Effect of Perceived Usefulness, Perceived Ease of Use, and Social Influence Toward Purchase Intention Mediated by Trust in Live Streaming Platform

2023 · Yifei Zhang, Albattat Ahmad, et al. · Journal of Law and Sustainable Development · 11

Investigating the trust entities that influence consumers’ purchase intention in livestream e-commerce from trust transfer perspective: using analysis of SEM and fsQCA

2025 · Yifei Zhang, Ahmad Albattat, et al. · Cogent Business & Management · 6

Understanding the Influencing Mechanism of Users’ Purchase Intention and Mediating Effect of Trust in Streamer: A Socio-Technical Perspective

2023 · Yifei Zhang, Albattat Ahmad, et al. · Journal of Law and Sustainable Development · 5

Determinants of Purchase Intention from A Perspective of Trust in Live Streaming E-Commerce: Literature Review

2023 · ZHANG YIFEI, ALBATTAT, AHMAD, et al. · International Journal of Multidisciplinary Research and Studies

Works count: 4

Citation count: 22

H-index: 3

I10-index: 1