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Annette Popp Tower

Observed names: Annette P. Tower, Annette Tower
Institution: Clemson University
ORCID: 0000-0002-0876-8415
Observed ORCID: 0000-0002-0876-8415
OpenAlex ID: A5049931091
Reexamining the tradeoff between value creation and value appropriation: The role of internal organizational resources vs. External strategic international alliances
2020 · Annette P. Tower, Kelly Hewett, et al. · Journal of Business Research · 40
The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity
2019 · Annette P. Tower, Kelly Hewett, et al. · Journal of International Marketing · 36
Predicting Innovation Success in the Motion Picture Industry: The Influence of Multiple Quality Signals
2017 · Neeraj Bharadwaj, Charles H. Noble, et al. · Journal of Product Innovation Management · 31
Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst
2024 · Annette Popp Tower, Pravin Nath · Journal of International Marketing · 6
Exploring and extending a collective open business model
2017 · Annette Popp Tower, Charles H. Noble · AMS Review · 5
Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance
2019 · Annette Popp Tower · 1
From liability to asset: How campaign context determines whether body weight helps or hurts online fundraisers
2026 · Annette P. Tower, Tongxi Wang, et al. · Journal of the Academy of Marketing Science
When Attitude Becomes Action: The Attitudinal-Behavioral Loyalty Relationship in FMCG Across Eight Countries
2026 · Freja Lindemann, Annette Tower, et al. · SSRN Electronic Journal
Works count: 8
Citation count: 119
H-index: 5
I10-index: 3
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