Author

Aiyun Xiao

Institution: Universiti Sains Malaysia

Observed institution: Universiti Sains Malaysia

OpenAlex ID: A5050008976

Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia

2018 · Aiyun Xiao, Shaohua Yang, et al. · Administrative Sciences · 88

Works count: 1

Citation count: 88

H-index: 1

I10-index: 1