Get started
Author

Jodie L. Ferguson

Observed names: Ferguson, Jodie, Jodie Ferguson, Jodie L Ferguson
OpenAlex ID: A5050238024
Customer response to dissatisfaction: A synthesis of literature and conceptual framework
2010 · Jodie L. Ferguson, Wesley J. Johnston · Industrial Marketing Management · 108
Procedural and Distributive Fairness: Determinants of Overall Price Fairness
2013 · Jodie L. Ferguson, Pam Scholder Ellen, et al. · Journal of Business Ethics · 89
Implementing price increases in turbulent economies: Pricing approaches for reducing perceptions of price unfairness
2013 · Jodie L. Ferguson · Journal of Business Research · 76
Transparency in pricing and its effect on perceived price fairness
2013 · Jodie L. Ferguson, Pam Scholder Ellen · Journal of Product & Brand Management · 69
Suspicion and Perceptions of Price Fairness in Times of Crisis
2010 · Jodie L. Ferguson, Pam Scholder Ellen, et al. · Journal of Business Ethics · 59
Mature consumers' selection of apparel and footwear brands and department stores
2011 · George P. Moschis, Jodie L. Ferguson, et al. · International Journal of Retail & Distribution Management · 58
Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes
2019 · Jodie L. Ferguson, Mayoor Mohan · Industrial Marketing Management · 57
Country‐of‐origin effects in service evaluation in emerging markets: some insights from five West African countries
2008 · Jodie L. Ferguson, Kofi Q. Dadzie, et al. · Journal of Business and Industrial Marketing · 47
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
2016 · Jodie L. Ferguson, Brian P. Brown, et al. · Journal of Business Research · 46
Using a class blog for student experiential learning reflection in business courses
2015 · Jodie L. Ferguson, Suzanne C. Makarem, et al. · Journal of Education for Business · 41
From trait to state: understanding privacy concerns
2015 · Jennifer Fries Taylor, Jodie Ferguson, et al. · Journal of Consumer Marketing · 35
A conceptualization of corporate social (ir)responsibility and moral intensity in the supply chain
2019 · Jodie Ferguson, Brian Brown, et al. · Journal of Business and Industrial Marketing · 18
Consumer aliteracy
2018 · Devon S. DelVecchio, Haeran Jae, et al. · Psychology and Marketing · 13
Endorser gender and age effects in B2B advertising
2022 · Mayoor Mohan, Jodie L. Ferguson, et al. · Journal of Business Research · 11
Excessive risk exposure: A question of ethical decision-making
2013 · Jodie L. Ferguson · Journal of Business Research · 11
Sizing up the retailer brand implementation gap and its effects on brand-building outcomes
2011 · Jodie L Ferguson, Brian P Brown · Journal of Brand Management · 5
Fair or Foul? Determining the Rules of the Fair Pricing Game
2022 · Ferguson, Jodie · Digital Archive @ GSU · 4
Client Data Files and Auditor Skepticism: How Do 'Dirty' Files Influence Auditors’ Skeptical Judgments and Actions?
2019 · Lindsay M. Andiola, Alisa Gabrielle Brink, et al. · SSRN Electronic Journal · 3
Operationalizing ad creativity and its effects in B2B advertising
2025 · Jodie L. Ferguson, Brian P. Brown, et al. · Industrial Marketing Management · 2
The Devil You Know: Effects of Suspicion of an Information Source's Identity
2006 · Jodie L. Ferguson, Pam Scholder Ellen · ACR North American Advances · 2
Marketing Principles From The River City
2026 · Ferguson, Jodie, Gilbert, Jonathan Ross, et al. · VCU Scholars Compass (Virginia Commonwealth University)
Aliterate consumers and product warnings in advertisements: The role of time
2025 · Haeran Jaes, Jodie L Ferguson · International Journal of Advanced Mass Communication and Journalism
PDF
Consumer Aliteracy Scale
2018 · Devon S. DelVecchio, Haeran Jae, et al. · PsycTESTS Dataset
Consumer Aliteracy and Product Warnings
2016 · Haeran Jae, Jodie L. Ferguson, et al. · Global marketing conference proceeding
Attitudes Toward Price Increases Measure
2011 · Jodie L. Ferguson, Pam Scholder Ellen, et al. · PsycTESTS Dataset
Works count: 27
Citation count: 754
H-index: 13
I10-index: 15
Year
Topic
Type