Author

Hernán A. Bruno

Observed names: Bruno, Hernán A., Hernan A. Bruno

ORCID: 0000-0003-3677-5492

Observed ORCID: 0000-0003-3677-5492

OpenAlex ID: A5050464802

2008 · Hernán A. Bruno, Naufel J. Vilcassim · Marketing Science · 78

2018 · Inyoung Chae, Hernán A. Bruno, et al. · Journal of Marketing Research · 71

2012 · Hernan A. Bruno, Hai Che, et al. · Journal of Marketing Research · 59

2024 · Jens W. Paschmann, Hernán A. Bruno, et al. · Journal of Marketing Research · 53

2019 · Kristina Klein, Franziska Völckner, et al. · Marketing Science · 42

2025 · Aurélie Lemmens, Jason M.T. Roos, et al. · International Journal of Research in Marketing · 35

2015 · Hernán A. Bruno, Javier Cebollada, et al. · Marketing Science · 12

2020 · Julia Reinhard, Hernán A. Bruno · ACR North American Advances

Works count: 12

Citation count: 350

H-index: 7

I10-index: 7