Get started
Author

Colleen C. Bee

Observed names: Bee, Colleen, Colleen Bee
ORCID: 0000-0003-0647-5026
Observed ORCID: 0000-0003-0647-5026
OpenAlex ID: A5058889751
Relationship Marketing in Sports: A Functional Approach
2006 · Colleen C. Bee, Lynn R. Kahle · Sport Marketing Quarterly · 129
Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context
2010 · Colleen C. Bee, Mark E. Havitz · International Journal of Sports Marketing and Sponsorship · 114
Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions
2013 · Colleen C. Bee, Robert Madrigal · Journal of Consumer Behaviour · 76
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
2013 · Colleen Bee, Vassilis Dalakas · Journal of Marketing Communications · 72
The role of cognitive appraisal and emotions of family members in the family business system
2014 · Colleen Bee, Donald O. Neubaum · Journal of Family Business Strategy · 66
From passion to obsession: Development and validation of a scale to measure compulsive sport consumption
2018 · Kirk Damon Aiken, Colleen Bee, et al. · Journal of Business Research · 45
Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising
2010 · Ulrich R. Orth, Keven Malkewitz, et al. · Journal of Current Issues & Research in Advertising · 32
It's Not Whether You Win or Lose; It's How The Game is Played
2012 · Colleen C. Bee, Robert Madrigal · Journal of Advertising · 31
The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
2011 · Robert Madrigal, Colleen Bee, et al. · Media Psychology · 27
Suspense As an Experience of Mixed Emotions: Feelings of Hope and Fear While Watching Suspenseful Commercials
2005 · Robert Madrigal, Colleen Bee · ACR North American Advances · 26
Are you with us or against us? The role of threat and anger in sport sponsorship
2019 · Colleen Bee, Jesse King, et al. · Journal of Business Research · 23
The paradoxes of smartphone use: Understanding the user experience in today's connected world
2022 · Aida Faber, Colleen Bee, et al. · Journal of Consumer Affairs · 10
The Validity of Consumption Data: Are the Consumer Expenditure Interview and Diary Surveys Informative?
2012 · Colleen Bee, Bruce Meyer, et al. · RePEc: Research Papers in Economics · 10
Outcomes Are in the Eye of the Beholder
2012 · Colleen Bee, Robert Madrigal · Journal of Media Psychology Theories Methods and Applications · 10
Using the Olympics and FIFA World Cup to enhance global brand equity: a case study of two companies in the payment services category.
2005 · Robert Madrigal, Colleen Bee, et al. · 9
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity
2021 · Colleen Bee, Vassilis Dalakas, et al. · Psychology and Marketing · 7
Better in the (near) future: Group‐based differences in forecasting biases
2019 · Jesse S. King, Colleen C. Bee · European Journal of Social Psychology · 6
Marketing Through Sports Entertainment: A Functional Approach
2003 · Scott A. Jones, Colleen Bee, et al. · 4
Hope and fear in the experience of suspense
2022 · Robert Madrigal, Colleen Bee, et al. · Cognition & Emotion · 3
Coping With Mixed Emotions
2007 · Colleen Bee, Robert Madrigal · ACR North American Advances · 3
When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment
2022 · Robert Madrigal, Colleen Bee, et al. · Communication Research · 1
In-Group Favoritism, Out-Group Animosity, and Joint Conflict: The Role of Ambivalence in Response to Joint Sponsorships: An Abstract
2017 · Colleen Bee, Vassilis Dalakas · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Corrigendum: Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship–related advertising messages
2013 · Colleen Bee, Vassilis Dalakas · Journal of Marketing Communications · 1
PDF
Introduction to special issue on sport marketing and sponsorship
2020 · Colleen Bee, Vassilis Dalakas · Journal of Business Research
Compulsive Sport Consumption Scale
2018 · Kirk Damon Aiken, Colleen Bee, et al. · PsycTESTS Dataset
Works count: 36
Citation count: 706
H-index: 11
I10-index: 14
Year
Topic
Type